The New Old iPhone?

So people were expecting the announcement of the new iPhone 5. However, Apple only came out with the iPhone 4S. It does still seem good though:

So now everyone has a chance to have a personal assistant? The hardware is much improved, but it's heavier. I'm sure people are disappointed that the iPhone wasn't released, but this is a much improved iPhone. The iPhone is now global, amongst other relevant and fantastic features.

This is clearly to give it more punch in its tussle with Android:

Oct. 4 (Bloomberg) -- Apple Inc., in its first product unveiling since Steve Jobs resigned as chief executive officer, introduced a faster iPhone with voice features and a higher- resolution camera to help it vie with Google Inc.'s Android.

Let's talk about that camera:

The iPhone 4S, available Oct. 14, will have a camera with 60 percent more pixels and can handle high-definition video. The device also relies on an “intelligent antenna system” that's designed to improve call quality and works with both CDMA and GSM wireless standards. Users will have up to 8 hours of talk time on one charge.

Apple has high hopes for it:

“For many customers, the iPhone 4S will be the best still camera they've ever owned, the best video camera they've ever owned, and it's with them all the time,” said Phil Schiller, a senior vice president in charge of product marketing.

This should enable it to compete directly with Android:

At stake is leadership in the market for smartphones, which is projected to double by 2015, when 1 billion of the handsets will be sold, according to research firm IDC. While Apple is the single biggest smartphone maker, the Android coalition leads the market, accounting for 41.7 percent.

The iPhone always does well when it is first released. It has the benefit of having the "it" factor that Android lacks. While phones like the Droid Bionic seem to be pushing technological advancements, the iPhone continues to be the preferred phone of those looking for user experience. Now, with the new camera, it should attract those who have been moving to Android for phones like the Droid X which features a 8 megapixel.

Apple's stock may be down on the day, but I think the release of this new phone is setting up for another big quarter for the Cupertino company. It would be one thing if Apple was bringing nothing new to the table, but they are bring improved hardware and global capabilities. The Apple iPhone 4S will prove to be another hit.