Get Your Kindle Fire

Now that the Kindle Fire has officially been announced, we can stop speculating and start anticipating it. The Amazon Tablet will go on sale for $199 which prices it well below the iPad. In fact, you could buy two Kindle Fires and a Kindle Touch for the price of an iPad. The Kindle Fire has already had an impact on the tablet market as Blackberry lowered the price of its Playbook. In my last post, I suggested that Amazon was taking a loss to drive their content sales, and UBs agrees: Then you get to the actual product. With all the hoopla surrounding the Kindle Fire, the pricing suggests it's not going to be a direct competitor with the iPad. However, it appears that the Kindle Fire will tell us whether there is a tablet market outside the iPad:

If the sum of all is more than the value of the individual platform products, we should be seeing substantial interest in the Kindle Fire – more than in any other Android tablet to date. The Kindle Fire will deliver answers that no other Android tablet has done so far. Ultimately, I believe that the Kindle Fire will either confirm claims that there is a tablet market outside the iPad or silence most proponents of this market.

The 7 inch tablet could just be Amazon's initial entry into the market, to establish its presence. There are rumors that Amazon will come out with a 10 inch tablet following the initial release:

According to a Digitimes report, Amazon has tapped Foxconn to produce the larger model. China-based Foxconn is also responsible for manufacturing the bulk of Apple’s iPad. Another Chinese firm, Quanta, however, is manufacturing the 7-inch Kindle Fire. Quanta is also the manufacturer of the BlackBerry PlayBook, although it recently announced that it was cutting production lines for RIM’s tablet, dismissing 1,000 employees from its Taiwan factory.

Regardless, the Kindle Fire seems to already have stirred excitement amongst the masses. Amazon is already cleaning up:

eDataSource, a leading provider of online competitive intelligence, estimates that sales of Amazon's new Kindle Fire reached 95,000 units during the first day that the device was made available through Amazon's website.

The question is why will this be a hit as opposed to other Android tablets. Amazon has let it be known what their tablet is about:

The Kindle Fire has a very smooth purchase-and-use path. Boot, choose from a curated list of options, buy something, enjoy. It's different enough from the successful iPad in size, usage and price that this holiday season may finally see us go from a one-tablet nation to a two-tablet zone. Anyone else trying to break through with a tablet should take a lesson from Amazon here. Tell us what it's for.

The Kindle Fire appears like it will have a better user experience than the other Android tablets because its users will know what to expect when they use it. Apple does a great job of catering first to the user then working on the product that caters to those needs. The Kindle Fire could be the product that combines the great hardware of Android with a positive user experience.